Differentiate
Nothing happens until somebody sells something, right? But as you know, even star salespeople need support. What are we talking about? Well, for example, most salespeople have experienced how differentiation allows them to focus their efforts and they are all for it. What else? They have been known to jump up and down when they realize their prospects have already heard something about their product by the time they make that first chilly call. Oh yeah, they usually love to hand out stuff. And of course, they all want leads. You want support for your salespeople? We want to talk to you.
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